New: Agro Air Dynamics Website

The Birth of a Dominant Brand

This article discusses the process of constructing the new Agro Air Dynamics website/brand.

Agro Air Dynamics is a new division of Agromatic, Inc.  I was approached by Kent from Agromatic a number of months ago. In the beginning, we had a lot of amazing technical conversations. I knew at that point this was going to be something special.

The New Agro Air Dynamics Logo

Kent has a very unique skill set that made him an ideal client. I preached, from the beginning, that I can do wonders but, it’s the clients responsibility to make the website a success.  Kent understood this.  I told him the cornerstone of the design process is the logo.  They were in the process of developing it but were experiencing some challenges. Although, I don’t pursue design/branding services, Kent wanted me to take a shot at developing a new logo for the business. He was aware of my extensive design history. Within one day we had it cranked out. It was the fastest and most amazing design process ever! That’s when you know you’re on the same page. The logo turned out great!

You can read the logo design article on their website.

About Agro Air Dynamics

My mother grew up on a local Wisconsin farm.  As a child I visited my Grandparents farm on the weekend. That was the extent of my knowledge of agricultural industry and I was in for some surprises! Kent gave me a tour of the Agromatic facility. I honestly couldn’t believe the operation they had! Nobody I knew was aware of this was in Fond du Lac. I passed that location on Hwy 41 (West side of the Highway) hundreds of times.  In my defense, I am a very focused driver.

Kent had exposed me to some of the most advanced agricultural technologies that they are involved in.  Cow comfort mats, FlexStalls, gates and chutes, etc. Most noteworthy, however, was the farm ventilation systems that would be featured in the Agro Air Dynamics division!

Cow Heat Stress

Aside from keeping cows standing positions comfortable, this was the point I was introduced to a concept known as “cow heat stress“. When we progressed into the Psychology of the industry, my attention peaked! From what I understand, most farmers know of this concept and are willing to pay for solutions that reduce this phenomenon. Less heat stress =  an increase milk production.  I’m summarizing what I heard but once a cow get’s “heat stress” it’s mil production decreases dramatically.  Once that happens, it doesn’t come back until the heifer (mother cow) has another calf!

If you are more knowledgeable about this topic feel free to leave a comment below.

To qualify, I don’t have the data, but according to Agro Air Dynamics, cooling solutions give you “up to 20% more milk by reducing heat stress,”. Wow! This very concept lead us to the development of their current Power, Comfort, Productivity campaign.  It’s simple and to the point.  This concept lead to the “Keep Those Cows Cool!” tagline they are using on all their marketing materials.

Independent Research

I had decided to do some independent research for the business in August of this year. Independent research is absolutely essential when you are planning a successful marketing campaign for a website. To have  a successful website you need a goal. To have a tangible goal you need to know your purpose. But most importantly, to achieve your purpose (hence goal) you need to know your target audience. To launch a successful Agro Air Dynamics website, I needed to figure out, assist and develop the three important parameters.

Feltz’s Dairy Farm (Stevens Point, WI)

The wife and I traveled to the Wausau and Stevens Point, Wisconsin area to investigate business opportunities. While Southeast of Stevens Point, my wife remembered that there was a dairy farm (store) in the area.  Instantly, I was all over it. We arrived at Feltz’s Dairy Store located at 5796 Porter Dr, Stevens Point, WI 54482. This place was outstanding!  The store had a modern country feel that was clean and exciting with great products! To my surprise, they even had a product from one of my other customers: Syrup Labels. Very cool coincidence 🙂

The store had two large windows that looked out to their super modern dairy facility. It was a big treat to watch the happenings outside as I ate my raspberry ice cream from the cool inside. The Feltz farm had modern dairy technologies in place. Talk about inspiration.  If you are in the Stevens Point area and you love dairy, this is a MUST stop location!

Website Launch

Once the content is in place on the site the design naturally came together on this one.  Kent was a fast learner with the content management system. We chose WordPress to handle that.  There were a lot of changes flying around as I was assisting them in their prep for the World Dairy Expo 2017. The World Dairy Expo is the mother-load for this industry but more on this later.

Getting the Agro Air Dynamics website ready for the World Dairy Expo was a top priority!

vPaulTech LLC follows strict launch protocols to insure a fast, secure and, most-noteworthy, successful website. Proper data analytics always insure the best possible data driven decisions. As an professional audio engineer I know once said, … well I shouldn’t actually write it on a business website but it was something like, “garbage in, garbage out,”.

I’m excited to see where Dean, Kent and the other great people at Agro Air Dynamics take this.  For me, it’s just the beginning. There’s more to be done and more web properties to grow!

Thank you Dean and Thank you Kent for the awesome development experience up to this point. Can’t wait to see what we do next!

Visit the Agro Air Dynamics website.