Custom Logos and Branding

Logos are essential to establishing a brand.  A brand becomes very important when your customers are deciding to go with your product or service.  The brand establishes an expectation of the kind of quality and service a customer expects when dealing with you.

So what happens when a potential customer doesn't know anything about you or your business? Let's say that they are looking at you and two of your direct competitors before they make their decision.  You know as well as anyone else that the business that gets contacted first has the best shot at making a conversion to a sale.  How do you get that edge over your competition? Having the most appealing brand and logo is the answer.

Logo Examples

What Makes A Great Logo?

A good logo is appealing to look at, a great logo says something about your business.  It creates an ideal psychological image of what you can do for that person is viewing it... At a glance.  It creates a positive impression of that business and compels the customer to use your product or service.  It's the exact reason someone walks into a restaurant and asks for a "Coke" as opposed to a "cola" or asks a fellow worker to hand over the "Skill" saw instead of the Jigsaw. A smart business owner will make their brand the go to service or product when potential clients are looking for it.

When vPaulTech LLC creates a logo we look at the following elements:

  1. Is it Simple?
  2. is it Scalable?
  3. Is it memorable?

If a design doesn't pass all three of these requirements, it's not acceptable.

Color, fonts, imagery, etc. are all important things to consider too when designing a logo.  A logo needs to look good in every application.  Logos get used on websites, business cards, flyers, banners, T-Shirts, hats, billboards, stickers and even on vehicles.  Proper versioning, contrast and color insures that the application of your logo is NEVER an issue.

vPaulTech LLC creates logos for small business and organizations all the way up to big corporate accounts that are all in on big marketing campaigns.

A logo needs to serve the business to fit their needs contact us today to get a logo consultation. Don't waste another day having your business represented with generic clip-art setup in Microsoft Word;)